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Get ready to hit the ground running in 2012! Gifts for Customers You might put a label on each item with
your name and phone number. #051 Handi Brush - a favorite door-opener for decades. 50 in a box. Comes to only a few cens each and makes a wonderful impression.
#062 Spatula - another favorite gift. 50 in a pack for only pennies apiece. #085 Pastry brush - handy for cleaning keyboards, applying glue and more. 50 in a pack.
#075 Letter opener - the Fuller Brush Man on one side, Fuller Brush Lady on the other. 25 fin a package. #055 Pocket comb - sturdy nylon - a bargain for 50 combs. #076 Handy Funnel - a great gift anytime and especially when you deliver a gallon of Fulsol Degreaser or a Bath Clean 1/2 Gallon Refill. Package of 25 funnels . #070 Fulsol Degreaser Sample, 1/2 oz. Instructions on other side of packet. Package of 12.
Use incentives to build "Clusters of Customers". When you deliver a product to someone, give them a gift, for instance, a Handi Brush. Then ask if they know their neighbor to their right, and the name. To the left, and the name. Across the street. One up, etc. At some point the customer will ask "Why?" Respond that perhaps they would like to also have a free Handy Brush. If the customer responds favorably, take down the names and house numbers of all the neighbors they know. Then approach each neighbor. "I was just making a deliver of Fuller Brush __product name_ to your neighbor, Mrs. ________, and she thought you might like to have a free handy brush and see our catalog (offering the brush). Most people will take the brush and many will look at the catalog and place an order, either now or later. (Tip: put a sticky label with your name and phone number on each gift.) web tool |
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